Enhancing the Prado Museum Experience Through Personalized Art Exploration
El Prado
UX/UI Designer · End-to-end app · 80 hours · July 2023
Overview
El Prado app revolutionized Prado Museum visits, offering seamless navigation, personalized tours, and historical insights. Users loved its user-friendly interface, thematic tours, and enhanced art appreciation.
Challenge
How can we enhance the museum experience for visitors with diverse preferences and requirements, ensuring their visits are both efficient and satisfying?
In just 80 hours, we had to bring the project to life, so we made it a priority to focus on the most essential features. Dealing with a diverse audience presented a user experience challenge, but we needed to create an app that could meet the needs of everyone effectively.
Solution
Our design focused on users, from interviews to testing. The app excelled with personalized recommendations, easy navigation, thematic tours, and historical context. Integration streamlined exploration. Design artifacts showcase our journey: research, flows, prototypes, and testing.
EMPATHISE
Research data
Competitive Analysis
User interviews
DEFINE
Affinity Map
User Personas
IDEATE
Site map
Task flows
User flows
PROTOTYPE
Lo-Fi Wireframes
Wireframing
Prototyping
TEST
Usability Testing
Prioritization Matrix
Iterating
EMPATHISE
Kickstarting our
vision
Our research sought user needs and competitive insights. We analyzed institutions like the Met and Rijksmuseum for inspiration. Three 45-minute user interviews deeply informed our understanding of user requirements.
Competitive Research
DEFINE
Setting the direction
In the Define stage of design thinking, we harnessed insights from user interviews to create an affinity map. This map unveiled recurring preferences and themes. With this information we crafted our personas.
Affinity map
Common themes
Need for clear guidance
Navigating big museums is tricky. Visitors get lost, feel déjà vu, and worry about missing important art.
Preference for Custom Experiences
Users with diverse interests and knowledge seek tailored museum experiences to optimize their time and prevent it from feeling wasted.
Time Management and Approach
Users stressed the significance of time management. In vast collections, they often get absorbed in the initial artworks and rush through the rest.
Personas
Laura · The Curious Apprentice
Although Laura isn't fond of art museums, her appreciation for art flourishes when provided with audio guides or knowledgeable tours. She enjoys exploring the stories, events, and cultural influences behind the artwork.
Carla · The Passionate Visitor
Carla, an architect student, has a profound passion for art and exploration, appreciating the artistic qualities of both disciplines. They value comprehensive visits, aiming to explore as much as possible.
IDEATE
Crafting the blueprint
Our focus on user needs led us to create essential features like personalized tours and interactive maps. We carefully designed sitemaps, user flows, and task flows for a smooth, user-centric experience.
Sitemap
Molding the visual style
We aimed for a classic museum vibe with deep burgundy for sophistication and bright red for buttons. This UI Kit is a handy tool for app developers, ensuring a consistent design when combined with our branding.
PROTOTYPE
Bringing it to life
We crafted Lo-Fi Wireframes, giving life to our digital vision. Precise wireframing ensured an intuitive user journey. In prototyping, our expertise animated pixels, making abstract concepts interactive experiences.
Lo-Fi Wireframes
Hi-Fi Wireframes
TEST
Refining
While testing our el Prado app, we did usability testing, used a prioritization matrix to decide where should we put our efforts, and iterated to enhance the user experience. Keeping it practical and effective!
User Testing
We tested the concept with 3 on-site users and 7 online users, gaining valuable insights to inform our iterative process based on a prioritization matrix.
Iteration
