Navigating Tax, Labor, and Accounting
Made Simple
ALF
UX/UI Designer · Responsive web · 80 hours · August 2023
Overview
We revamped ALF's website for a better user experience, simplifying tax, labor, and accounting concepts. We improved navigation, readability, and engagement, creating a user-friendly journey.
Challenge
How might we help users navigate easily and without frustrations ALF’s website?
We saw that the old website was too complicated and hard to use. Our main goal was to make it simpler and more inviting for everyone.
Solution
Design thinking guided us to prioritize user experience. We delved into user insights through interviews, analyzed website functionality, and tested usability. These findings informed impactful improvements.
EMPATHISE
Client interview
Heuristics Analysis
Usability Testing
DEFINE
User Personas
IDEATE
Site map
Task flows
PROTOTYPE
Lo-Fi Wireframes
Wireframing
Prototyping
TEST
Usability Testing
Prioritization Matrix
Iterating
EMPATHISE
User Insights
We learned a lot from talking to stakeholders, studying how things work, and testing usability. We gathered qualitative as well as quantitive data to measure our success at the end of the project.
DEFINE
Guiding the way
We developed personas based on the heuristics analysis and the usability tests to inform decisions and tailor the website to the unique needs of different users.
Common themes
Information Architecture and Clarity
Users struggle to find information due to poor organization and jargon use. Improve website structure and simplify language for better accessibility.
Consistency and Design Aesthetics
Inconsistencies in layout and design impact user experience. Redesign the website for a consistent visual identity and better readability.
Obscure Contact Information
Contact details are unclear, leading to confusion. Enhance the visibility and accessibility of contact information for better user engagement.
Personas
Nancy · The Financial Voyager
A freelance graphic designer in search of tax optimization and financial stability. ALF's expertise empowers her to navigate complexities with confidence.
Alex · The Visionary Strategist
A tech entrepreneur leading a startup, in need of seamless tax and labor solutions. ALF's services ensure compliance and provide support for sustained growth.
IDEATE
Shaping Pathways
We crafted user-centric sitemaps and task flows, offering clear routes to essential information while enhancing overall accessibility. The sitemap is simple and effective.
Sitemap
Shaping visuals
Our client provided an existing logo. We developed a color palette for the website, emphasizing trustworthiness, professionalism, and freshness while ensuring a cohesive visual identity.
Typography
Colors
PROTOTYPE
Concept into Action
We translated concepts into concrete solutions through low-fidelity wireframes and prototypes, guaranteeing a design centered around users and logical content organization.
Lo-fi Wireframes
Lo-fi desktop and mobile screens
Hi-fi Wireframes
Hi-fi desktop and mobile screens
TEST
Boosting UX
We subjected the website to rigorous usability testing and assessment using a prioritization matrix, consistently enhancing it based on invaluable user feedback.
User Testing
We tested the concept with 3 on-site users and 7 online users, gaining valuable insights to inform our iterative process based on a prioritization matrix.
Priority Matrix
Metrics
Usability Test Result Comparison
